Zéro want to make it easier for everyone to embark on the zero waste journey. Their shop offers simple alternatives to excessive single use plastic packaging with a wide range of ready-to-go bulk products. Alicia and Josh drew inspiration for Zéro from the continental European model of zero waste grocery shopping, where there is still a culture of going to specialised shops for individual items. For example, a bakery for bread or a cheesemonger for cheese. They believe there is no reason why this couldn’t be replicated in the UK, after all, this is how all the shops used to be before the introduction of retail supermarkets.