SimplyFresh E2 is an upmarket grocery store concept focusing on local and best of British products anchored by an organic healthy range of food. The stores also include a core range of branded grocery lines they can cater for all types of consumers. SimplyFresh was born out of a shared desire to want something better, a better product, a better price, a better community and better retailers who care about their customers and the community in which they trade.
Created in 2000 by Sir Malcolm Walker, As Nature Intended means food as it should be – no manufactured herbicides, artificial fertilisers or artificial sweeteners, and a definite no to GM foods and ingredients. With six London shops and an online store, they stock loads of loose fresh produce, free-from and organic items, as well as housing bulk and Ecover refill stations to help us minimise packaging and to offer customers a zero-waste way of shopping.